Logo

The DSA Logo

To ensure DSA maintains a consistent visual identity across all platforms, please include our logo whenever possible in all the graphics and documents you create. 

Versions of the Logo

Main Logo

This multi-color version of our logo should be used first in all of your designs – especially those that utilize DSA Red as a background. 

Note that the multi-racial clasped hands are the result of members of color pushing for a logo change, so it is important to honor that history whenever it is feasible by using black and white in the logo.

If the background is another color, you can also use this logo if you include a circle or square of DSA Red beneath it.

DSA Logo
Main logo on DSA Red
DSA Logo Cirlce
Main logo within a circle of DSA Red
Main logo within a square of DSA Red

Single-Color Logos

The only approved colorations of the main logo are entirely white or entirely black. The black version can be black or DSA Black. These monochromatic versions of the logo should be placed directly on the background.

DSA Logo Black
White logo
DSA Logo Transparent
Black logo

Using the Logo

Placing the Logo on a Shape – Ratio Guidelines

The size and placement of the logo is relative to the circle or square it’s placed in. The logo should not be vertically centered. Instead, it should follow a ratio of 5:13:2, where 5 is the space above the logo, 13 is the height of the logo, and 2 is the space below the logo.

Gutter Space

Gutters separate elements from one another. For all versions of the logo, include a gutter of at least 20% around the logo.

The gutter should be free of other design elements. This provides room for the logo to stand alone.

DSA Logo Square
The gutter is the light red area.

The gutter can be found by multiplying the dimensions of the logo by 1.20.

DSA Logo

If your design utilizes a circle or square of DSA Red, the gutter should be extended 20% beyond the edge of the shape.

Things to Avoid

Do not center the logo vertically in a shape. Follow the ratio guidelines.

Do not scale the logo smaller than 1” in either dimension.

Do not warp, stretch, or recolor any version of the logo.

Main logo, warped
Main logo, stretched
Main logo, recolored

Selecting a Logo

Dark Background Colors

If the background is a dark or high-saturation color, use the main logo with a circle or square of DSA Red, or the white version of the logo.

Main logo & circle on
dark background
DSA Logo Black
White logo on
DSA Black
DSA Logo Dark
White logo on
dark background

Light Background Colors

If the background is a light or low-saturation color, use the main logo with a circle or square of DSA Red, or the black version of the logo.

Main logo & circle on
light background
DSA Logo Transparent
Black logo on white
Black logo on
light background

Pattern or Image

If the background is a pattern or image, use the logo that fits best with the overall design.

Main logo – use with a circle or square of DSA Red.

Monochromatic logos – place directly over the image. Select logo based on saturation.

Main logo & square on
light image
Black logo on
light image

White logo on
dark image

Logo Downloads

Ready to get started? This folder includes various export of the logo you can download for various design projects.

  • EPS and PNG versions of the logo:
    1. Main DSA Logo with a transparent background
    2. Main DSA Logo with a DSA Red square
    3. Main DSA Logo with a DSA Red circle
    4. White DSA Logo Coloration with a transparent background
    5. Black DSA Logo Coloration with a transparent background
  • Adobe Illustrator file containing all 5 logo versions listed above
Last modified: November 10, 2020