Color Palette
Our color palette is simple: DSA Red, DSA Black, and white. These three colors, along with their tints, work well printed and on-screen.
DSA Red ■
DSA Red is our primary color. Lean on it! Use it as much as you can. It’s bright, bold, and — combined with illustrations or bold typography — serves as a strong anchor to the DSA identity.
| DSA Red HEX #EC1F27 RGB 236, 31, 39 CMYK 1, 99, 97, 0 | |
Tints
Tints of our primary red color are a great way to add variety to your designs if there’s too much red or something is not feeling colorful enough.
| DSA Red Tint 1 HEX #F04C53 RGB 240, 76, 83 CMYK 0, 85, 65, 0 | DSA Red Tint 2 HEX #F4797E RGB 244, 121, 126 CMYK 0, 66, 38, 0 |
| DSA Red Tint 3 HEX #F7A5A9 RGB 247, 165, 169 CMYK 0, 44, 20, 0 | DSA Red Tint 4 HEX #FBD2D4 RGB 251, 210, 212 CMYK 0, 21, 8, 0 |
DSA Black ■
DSA Black is not quite all-the-way black! It is mixed with other colors to give it depth — whether it’s printed text or a page flooded with color.
| DSA Black HEX #231F20 RGB 35, 31, 32 CMYK 69, 68, 64, 74 | |
Tints
For designs heavily reliant on our black tone or a general monochrome treatment, tints within DSA Black allow for range in use.
| DSA Black Tint 1 HEX #3B3838 RGB 59, 56, 56 CMYK 67, 63, 61, 53 | DSA Black Tint 2 HEX #605C5C RGB 96, 92, 92 CMYK 60, 55, 53, 26 |
| DSA Black Tint 3 HEX #8C8989 RGB 140, 137, 137 CMYK 47, 41, 40, 4 | DSA Black Tint 4 HEX #C1C0BF RGB 193, 192, 191 CMYK 24, 20, 21, 0 |
Color Palette Downloads
Ready to get started? This folder includes color swatch packages you can download for various design programs.
- Adobe Illustrator (RGB and CMYK versions)
- Adobe Photoshop
- Adobe Animate (RGB only)
- Apple System Color Palette (Pages, Keynote, Numbers, Preview)