Color Palette

Color Palette

Our color palette is simple: DSA Red, DSA Black, and white. These three colors, along with their tints, work well printed and on-screen.

DSA Red

DSA Red is our primary color. Lean on it! Use it as much as you can. It’s bright, bold, and — combined with illustrations or bold typography — serves as a strong anchor to the DSA identity.

DSA Red
HEX #EC1F27
RGB 236, 31, 39
CMYK 1, 99, 97, 0

Tints

Tints of our primary red color are a great way to add variety to your designs if there’s too much red or something is not feeling colorful enough.

DSA Red Tint 1
HEX #F04C53
RGB 240, 76, 83
CMYK 0, 85, 65, 0
DSA Red Tint 2
HEX #F4797E
RGB 244, 121, 126
CMYK 0, 66, 38, 0
DSA Red Tint 3
HEX #F7A5A9
RGB 247, 165, 169
CMYK 0, 44, 20, 0
DSA Red Tint 4
HEX #FBD2D4
RGB 251, 210, 212
CMYK 0, 21, 8, 0

DSA Black

DSA Black is not quite all-the-way black! It is mixed with other colors to give it depth — whether it’s printed text or a page flooded with color.

DSA Black
HEX #231F20
RGB 35, 31, 32
CMYK 69, 68, 64, 74

Tints

For designs heavily reliant on our black tone or a general monochrome treatment, tints within DSA Black allow for range in use.

DSA Black Tint 1
HEX #3B3838
RGB 59, 56, 56
CMYK 67, 63, 61, 53
DSA Black Tint 2
HEX #605C5C
RGB 96, 92, 92
CMYK 60, 55, 53, 26
DSA Black Tint 3
HEX #8C8989
RGB 140, 137, 137
CMYK 47, 41, 40, 4
DSA Black Tint 4
HEX #C1C0BF
RGB 193, 192, 191
CMYK 24, 20, 21, 0

Color Palette Downloads

DSA Color Palette

Ready to get started? This folder includes color swatch packages you can download for various design programs.

  • Adobe Illustrator (RGB and CMYK versions)
  • Adobe Photoshop
  • Adobe Animate (RGB only)
  • Apple System Color Palette (Pages, Keynote, Numbers, Preview)
Last modified: November 10, 2020