Visual Identity

The visual identity is a key part of a campaign’s communications strategy.

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This set of design elements and guidelines makes your campaign recognizable and helps to communicate its values to the public. Every campaign does not necessarily need a fully developed visual identity. The amount of work you need to put into your campaign’s visual identity will depend on its scale.

• What kind of communications will you create?
• Will you produce social media graphics?
• Is an email newsletters necessary?
• Will you be presenting to other groups?
• Which social media platforms are you using?
• Will this campaign have its own website?
• Will you design printed materials like fliers and posters?

Once you have a rough idea of the scale of the task, you can move to the next stage, developing your core messaging.